Although the interview was published in november 2016, it is still an interesting and enlightening account of how this person has been and still is riding the Fake News wave. What started out as an academic attempt to make right wing nutcases believe anything, has grown into a five figure side job for this democrat. Of particular interest is this quote:
We’ve tried to do similar things to liberals. It just has never worked, it never takes off. You’ll get debunked within the first two comments and then the whole thing just kind of fizzles out.
Source at NPR. Near the end C is asked about what can be done about it. He replies:
The consumers of content have to be better at identifying this stuff. We have a whole nation of media-illiterate people. Really, there needs to be something done.